Wednesday, November 10, 2010

Communication



Electronic media:
In the last century, a revolution in telecommunications has greatly altered communication by providing new media for long distance communication. The first transatlantic two-way radio broadcast occurred in 1906 and led to common communication via analogue and digital media:
• Analog telecommunications include traditional telephony, radio, and TV broadcasts.
• Digital telecommunications allow for computer-mediated communication, telegraphy, and computer networks.
Modern communication media now allow for intense long-distance exchanges between larger numbers of people (many-to-many communication via e-mail, Internet forums, and teleportation). On the other hand, many traditional broadcast media and mass media favor one-to-many communication (television, cinema, radio, newspaper, magazines, and also teleportation).
[edit] Social impact
Media technology has made communicating increasingly easier as time has passed throughout history. Today, children are encouraged to use media tools in school and are expected to have a general understanding of the various technologies available. The internet is arguably one of the most effective tools in media for communication. Tools such as e-mail, MSN, Facebook etc., have brought people closer together and created new online communities. However, some may argue that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud.
In a large consumer-driven society, electronic media (such as television) and print media (such as newspapers) are important for distributing advertisement media. More technologically advanced societies have access to goods and services through newer media than less technologically advanced societies.
Media, through media and communications psychology, has helped to connect diverse people from far and near geographical location. It has also helped in the aspect of on- line/ internet business and other activities that has an on-line version. All media intended to affect human behavior is initiatied through communication and the intended behavior is coucned in psychology. Therefore, understanding media and communications psychology is fundamental in understanding the social and individual effects of media. The expanding field of media and communications psychology combines these established disciplines in a new way.
Timing change based on innovation and efficiency may not have a direct correlation with technology. The information revolution is based on modern advancements. During the 19th century, the information "boom" exploded with advancement of postal systems, increase in newspaper accessibility, as well as schools "modernizing". These advancements were made due to the increase of people becoming literate and educated.[citation needed] The methodology of communication although has changed and dispersed in numerous directions based on the source of its sociocultural impact. The sociopsychomedia effect coined by media and learning psychologist Bernard Luskin applies the sociocultural implications of media to society and human behavior.

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